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Friday, April 8, 2011

Mamarua NZ Jewellery Upcycles Redundant Materials To Create Inspired Pieces

Well Mamarua NZ Jewellery all started as just a dabble, really a few disjointed thoughts, some scratchy drawings on the odd scrap of paper. I appeared to be always fossicking to find that special tiny something for a mate that had integrity, was NZ jewelry made to gave you that warm sentimental feeling. And every year, there had been a distinct lack of Xmas decorations that meant something to us, with our love of New Zealand-made Pacific design.

I had a creative itch that required scratching and added to that was the allure of being my private chief at Mamarua. I realized I did not want to consider everything I needed to do but never essentially get them done, so with help from a brilliant young illustrator and a lot of people directing and supporting my vision, my obscure concepts of Mamarua started to turn into reality.

Gorgeous hand-carved originals were finally finalised, and the process of finding an acceptable molding strategy was underway. Hugely important to us were the materials our fledgling business had to be viable. The possibility of recycling something that would otherwise fill our precious landfills became something of a preoccupation, so after tons of experimenting we discovered that we could get the desired effect with the utilization of recycled material. Eighteen months later , in October 2007, Mamaruas Souvenirs of the South Pacific were launched.

Provoked by our South Pacific environment, the 1st Mamarua range includes three designs Aroha, Koru and Tapa. The 3 NZ jewellery designs are offered as recycled resin souvenirs and pendants and recycled rubber pendants.

Mamarua to us means two mothers, and thats just what we are : two working mothers who have pooled our abilities and resources to steer our creative energies in a new direction thats ours alone. Mamaruas kaupapa ( mission ) includes not only designing stunning mementos reminiscent of our Pacific heritage, but also producing them 100% in Aotearoa, using all recycled materials with eco-friendly packaging.

We are really proud that our mementos are made in New Zealand and employ eco-friendly principles, establishing once again that sustainability can be stunning!

Buy mamarua and other nz jewellery at Toggle.co.nz

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