If you function like me, you probably just don't run out and buy any brand for something that you want to work. Paracord 550 rope is just one of those things that you just don't want to buy any ole brand. There are many levels of quality and it pays off to do your research.
I usually do some research on Amazon, have a look at the reviews and go from there. I also look for key wording like premium or high quality. All those items really help me narrow down my search.
The last thing I look out for is a guarantee. If a brand believes in its products, then it also believes in great customer service. The last thing you want to do is buy something and have it fall apart a month later. Search for a company with a minimum of a one year money back guarantee, so you can buy with comfort.
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